Our first full collection derives inspiration from the motto ‘Active til I die’. It’s a promise to one’s self to always be on the move and on the lookout for opportunities. To strike while the iron is hot.
It could be shifting perspectives to tackle a work problem. Or pounding the pavement to shed some kilos. Being active doesn’t only encapsulate the physical — it’s a holistic approach.
And to do just that, you’ll need the gear to support your every action. That’s what our Athletic Club Singapura capsule is all about.
Without leaving style kerbside, we’ve curated our pieces…
A brand goes beyond the name you hear (butchered, or otherwise); or the logos and the colours you see. It signifies a lifestyle that you aspire to, one that immediately signals to your mind a place you’d wanna be and the experiences you wanna have.
Nonetheless, the name, logo and colours of any one brand helps model and perpetuate their very perception, with these elements, along with the brand’s mission and vision, critical in embodying the ethos and expectations to customers/fans.
Mention Coca-Cola and the colour red and their ribbon in white comes to your mind. Not forgetting the tiny…
If ever there were two words to succinctly echo our ethos, that is it. We’re not encouraging you to jump into the fire with nary a thought for your life or your loved ones. But we’re calling on you to take them wet blankets, pails of water, fire extinguishers — and take action.
People were getting desperate, desolate, angry even. In the belly of the COVID-19 pandemic, the world was churning — and no one felt safe; health was at risk, jobs were at stake and sanity was on the brink. …
It does nothing. As Nike will have you know, just do it.
Three simple words.
That’s all it takes to get you off your overthinking arse and start living the life you’ve always wanted.
When I started WE THE PEEPUR., it wasn’t borne out of months of painstaking planning and droning deliberations — it was all within a night.
An idea leapt into my head, a short discussion with the wife to see if it sucks (apparently, it wasn’t) then a brisk march to the kitchen (makeshift office space, #WFH y’all) to list out a mish-mash of ideas and to-do…
A catch-up with a participating artist of the Time Passes exhibition, hosted by the Singapore Art Museum at National Gallery Singapore from 4 Sep 2020
I wouldn’t blame you if you wanna cancel 2020 and jump straight on to 2021. It has been novel; it has been a challenge; and it has been an eye opener — but time passes.
Where working from home used to be a luxury or a flimsy excuse to skip work, with COVID-19 it’s become a fixture for companies like Google and recently, Morgan Stanley, to name a few of the bigger names.
Don’t become a puppet to other people’s desires; live and create your life as you intend it to be — Steven Redhead
You might have seen him on national TV (Suria — Show Malam Ini);
You will continue seeing him on your TV screens in the near future;
And you can definitely continue seeing him on his socials;
Our celeb collaborator: It’s Samad the Puppet!
If you’ve long been an admirer of this creative marketplace as I have, you’d be ecstatic too if you receive an e-mail from them.
And not just some generic email touting new releases or promotional offers, but one that addresses you specifically, or for my case, WE THE PEEPUR.
The cynic in me scanned the message to see if it was spam or a phishing scam and was left feeling satisfied that it definitely was not. It really was from Naiise!
An invitation to market our merchandise on their Online Marketplace platform and boy was I thrilled.
I’m usually patriotic in August — Wet Tee Shirt, well, T-shirt
It’s still August (YES, IT’S ALREADY AUGUST!).
And our blood still runs red (like most other months), with a sprinkling of white, stars and crescent. Since we’re still riding the crest of the Singapore Spirit, here’s a list of stores that might just enliven your patriotism till the next National Day.
Whether it’s apparel, bags, pouches, accessories — take your pick!
Granted, most of these stores have their own brick-and-mortar versions. But in the age of COVID-19, it’s better to be safe than sorry. …
Be strong, because things will get better. It may be stormy now but it never rains forever.
If there’s ever a year that should be cancelled, 2020 is numero uno on that list. When we oooh-ed and aaah-ed as the fireworks lit up our Marina Bay skyline at the death of 2019, no one expected the year to turn out quite like this:
People working from home;
Pay cuts becoming the norm;
Whole country on lockdown;
‘Circuit breaker’ no longer a mere by-word for an electrician;
Faces half-full; places half-empty.
With the economy in the dumps and unemployment…
Walls don’t fall without effort — Neal Shusterman, Bruiser
And these works of art don’t scale up these HDB walls without the sweat and toil of our construction workers — or the painters. And of course the designers whose brainchildren adorn these HDB flats.
In honour of our upcoming National Day, here’s a big ‘F**k You’ to anybody who’s anybody who said there’s not much art in Singapore. Open your eyes wide enough and you’ll see the beauty at every step.
You ready? Let’s go!